Transparent Pricing for Tourism & Events
Clear, predictable costs designed for event budgets, crowd management, seasonal operations, and venue security. The same pricing for every organisation, because event professionals deserve honesty about where their budgets go.
Tourism and events budgets are tightly managed. Procurement decisions are scrutinised. And organisations deserve to know exactly what they're paying for before they commit.
That's why we publish our pricing openly. Every organisation sees the same numbers. No opaque "custom quotes" that vary based on negotiating leverage. No surprise invoices after implementation. No escalating fees that blow through approved budgets.
This approach is uncommon in event security technology. Transparency is good practice. Research shows open procurement practices increase competition, reduce costs by 8%, and improve market fairness. We believe tourism and events organisations should benefit from the same transparency they provide to their stakeholders.
Built Around Your Budget Reality
Pricing designed for how tourism and events organisations actually work, not how vendors wish they did.
No Per-Seat Licensing
Add event staff and security teams without adding invoices. Your success expanding capabilities shouldn't trigger billing alerts.
Integrations Included
Connecting your ticketing, crowd management, CCTV, and access control systems shouldn't require separate contracts. We want you to connect everything.
Predictable AI Processing
Run as many analyses as your events require without calculating cost-per-inference. Budget certainty matters during seasonal scaling.
Multi-Year Budget Protection
Lock in rates for your full contract term. No automatic escalators. No "market rate adjustments."
Deployment That Fits Your Requirements
Every organisation has different compliance obligations and infrastructure preferences. We support all deployment models at the same base pricing.
Cloud-Hosted SaaS
High-availability for event peaks
Organisations prioritising rapid deployment, auto-scaling for event peaks, and minimal IT overhead
What's Included
- Fully managed infrastructure with auto-scaling for event peaks
- Automatic updates and security patches
- 99.9% uptime SLA
- Geographic data residency options
- Disaster recovery and backup included
- 24/7 monitoring and incident response
Security & Compliance
All deployment models use the same base pricing. You shouldn't pay more for meeting your security mandates.
On-Premises
On-site event operations centres
Venues and event operators requiring on-site operations centres with full infrastructure control
What's Included
- Full software licence for your on-site operations centre
- Deployment support and configuration assistance
- Technical documentation and runbooks
- Training for your infrastructure team
- Regular security updates and patches
- Upgrade path to new versions
Security & Compliance
All deployment models use the same base pricing. You shouldn't pay more for meeting your security mandates.
Hybrid Deployment
Local event data, cloud AI for crowd analytics
Organisations keeping sensitive event data on-prem but needing cloud compute for AI-powered crowd analytics
What's Included
- On-premises core platform and event data storage
- Cloud-based AI processing for crowd analytics
- Secure synchronisation between environments
- Unified management interface
- Flexible configuration for what stays local
Security & Compliance
All deployment models use the same base pricing. You shouldn't pay more for meeting your security mandates.
Event Operations Cloud
Event-grade SLA and compliance
Large-scale event operators, national tourism bodies, crowd management compliance requirements
What's Included
- Deployment on event-grade SLA infrastructure
- Enhanced security controls for crowd management compliance
- Dedicated tenant isolation
- Compliance documentation support
- Priority support from event operations specialists
Security & Compliance
All deployment models use the same base pricing. You shouldn't pay more for meeting your security mandates.
Capacity Tiers That Scale With Your Events
Choose the tier that matches your current operations. All tiers include the full platform, no feature gating. The difference is capacity, not capability.
Save 15% with annual billing
Starter
Small venues, local festivals, boutique event companies
€10,178/year
Professional
Mid-sized venues, regional tourism authorities, multi-event operators
€50,980/year
Enterprise
Large venues, national tourism bodies, major event organisers
€265,180/year
Mission-Critical
Olympic/World Cup-scale events, national tourism platforms, multi-venue networks
€1,019,980/year
Detailed Feature Comparison
| Feature | Starter | ProfessionalMost Popular | Enterprise | Mission-Critical |
|---|---|---|---|---|
| Active Events | Up to 50 | Up to 300 | Up to 2,000 | Unlimited |
| Event Data Storage | 250 GB | 1.5 TB | 10 TB | Custom |
| Named Users | Up to 12 | Up to 60 | Up to 400 | Unlimited |
| Concurrent Users | 5 | 25 | 150 | Custom |
| Intelligence Providers | Core Set | Any Provider | Any Provider | Any Provider |
| AI Models | Any Model | Any Model | Any Model | Any Model + Priority |
| AI Tokens | 2M tokens/month | 15M tokens/month | 100M tokens/month | 500M tokens/month |
| API Access | REST | REST + GraphQL | Full API | Full + Priority |
| Support Level | Business Hours | Extended Hours | 24/7 | 24/7 + Dedicated |
| Training | Self-Service | Instructor-Led | Custom Program | Embedded |
| Integrations | Unlimited | Unlimited | Unlimited | Unlimited + Priority Dev |
Flexible Add-Ons for Growing Needs
Extend your capacity with transparent, pay-as-you-need add-ons.
AI Token Packs
Need more AI processing capacity? Add token packs to any tier.
AI Starter Pack
5M tokens/month
AI Professional Pack
25M tokens/month
AI Enterprise Pack
125M tokens/month
Additional Storage
Expand event data storage beyond your tier's included capacity.
Volume discounts available for 5TB+ commitments
Additional Named Users
Add more named users beyond your tier limits.
Concurrent user limits scale proportionally
Open Integration Architecture, Connect Everything
We don't limit you to a fixed list. If it has an API, Argus connects to it.
Our Integration Philosophy
Traditional vendors market "X integrations" as a feature. We think that's the wrong approach. The moment you commit to a fixed list, you've created a limitation. What happens when a better crowd analytics source emerges? When a new AI model outperforms those on your vendor's list?
Event & Venue Systems
Connect any ticketing, access control, CCTV, or crowd management system your venue uses
What This Means For Your Budget
- No surprise integration invoices
- No per-connector licensing fees
- No "premium connector" tiers
- No metered API costs
- No limits on data volume transferred
Connect any system with an API. We provide connector development, configuration, and maintenance at no additional cost.
Understanding Total Cost of Ownership
See how traditional platform costs compare when you factor in everything.
Estimates based on industry averages. Actual savings vary by organisation.
Support That Matches Your Operations Tempo
Every support level includes unlimited requests, software updates, and knowledge base access.
| Support Level | Availability | Response Time (P1) | Channels | Included In |
|---|---|---|---|---|
Standard | M-F, Business Hours | 4 hours | Email, Portal | Starter |
Extended | M-F, Extended Hours | 2 hours | Email, Portal, Phone | Professional |
24/7 | 24/7/365 | 1 hour | All + Video | Enterprise |
Dedicated | 24/7/365 | 30 minutes | All + Direct Line | Mission-Critical |
All Support Tiers Include
Multi-Year & Volume Benefits
Multi-Year Commitments
Multi-Venue / Multi-Event Discounts
Organisations purchasing for multiple venues or events receive volume discounts:
Tourism Funding Compatibility
- Pricing structured for tourism development grants, cultural event funding, and destination marketing programmes
- Documentation available for funding applications
- Flexible payment terms aligned with grant disbursement schedules
What's Never Extra
Unlike traditional vendors, these are included, not billed separately:
Our Commitment to Pricing Transparency
These are promises we make to every tourism and events organisation.
Published Pricing
All pricing tiers and structures are published openly. No "contact sales for pricing" on standard offerings.
No Hidden Fees
Every potential cost is disclosed upfront. Implementation services are quoted in writing before work begins.
No Discriminatory Pricing
The same base pricing for every organisation. We don't charge more because you have a bigger budget.
Rate Lock Guarantee
Contract prices are locked for the full term. No automatic escalators, no "market adjustments."
Data Portability
Export your data at any time at no charge. It's your event data, we're the stewards.
Fair Exit Terms
Clear, fair exit provisions. We earn continued business through value, not contractual lock-in.
Frequently Asked Questions
Instead of charging per user or per seat, we base pricing on platform capacity, including active events, storage, and concurrent users. This means you can add event staff without incurring additional licence fees. Your entire organisation operates under a single capacity tier rather than paying per-staff fees that punish growth.
All tiers include the ability to connect to any system with an API, including your ticketing, access control, CCTV, crowd management, intelligence providers, AI models, and more. We provide connector development, configuration, and ongoing maintenance at no additional cost. Our open architecture means you're never limited to a fixed list of "supported" integrations.
Yes. Our Starter tier is designed specifically for pilot programmes and proof-of-concept deployments at a single venue or event. All configurations, data, and customisations transfer seamlessly when you upgrade to a higher tier. Many organisations start with a focused pilot before expanding across their venue portfolio.
It doesn't change based on user count alone. Our capacity-based model means adding users within your tier's limits has no cost impact. You only consider upgrading when you need more active events, storage, or concurrent users. This lets you expand event security capabilities without budgetary uncertainty.
Our pricing structure is designed for compatibility with tourism development grants, cultural event funding, and destination marketing programmes. We provide all documentation needed for funding applications and can structure payment terms to align with grant disbursement schedules. Many organisations have successfully used tourism funding to implement Argus.
Our published tier pricing is consistent for all organisations as part of our transparency commitment. We support standard event industry procurement processes and can provide all necessary documentation. Multi-year commitments and multi-venue purchases qualify for published discount tiers. Implementation services for complex deployments are quoted based on actual scope.
Our platform auto-scales to handle event peaks without requiring tier changes for temporary surges. Annual subscriptions include a standard implementation package: platform configuration, user setup, SSO integration, initial data migration (up to 50GB), administrator and operator training, and two weeks of go-live support. For organisations with heavy seasonal variation, we offer flexible arrangements to match your event calendar.
Organisations operating multiple venues or managing multiple events receive volume discounts: 5% for 2-5 venues, 10% for 6-10 venues, and custom arrangements for larger networks. Each venue can have its own configuration whilst sharing a unified management layer. All discounts apply to the published tier pricing. We don't inflate prices before applying discounts.